In this sense, first of all two-part article, you will learn from the discussion of the types of mailing lists, and two of the best places to buy the lists. In the second part you learn the other 9 places to buy a mailing list. There are two types of direct mail lists, determined by their origin: compiled direct mail lists and mailing lists of response. Direct Mailing Lists compiled Compiled mailing lists are a common source of records of names and addresses that have been collected, compiled, and entered into a database. The names may have been acquired through public records such as vehicle ownership records, court transcripts, or private sources, such as warranty cards or shoppers in a store. Most mailing lists are compiled based on categories generated in telephone directories across the U.S. Examples some of the available lists compiled from telephone directories would list all the photo studios, or a list of all distributors of luggage in the United States. Or a mailing list of all plumbing dealers, Chevrolet or Ford or agencies. Most industries have trade directories are usually compiled industry data from various sources, most are verified by phone and direct mail lists do pretty good. A directory of pet product manufacturers, or heating and cooling contractors would be good examples of an industry’s mailing lists compiled. Note that the information gathered - fish like - aging faster and does not age particularly well. mailing lists fall into the top of that category - the coolest of names, the better. The age of the names, less precise - and returns it to its highest. Direct Response Lists Mailing Lists Direct response mail can be databases of consumers who have asked or bought from a direct response commercial, direct mail catalog, from a range of direct mail, advertising sales Direct TV, newspaper direct response or other offer direct response. lists the most common response is direct mail catalog merchants. Before considering the purchase of any direct mail list, analyze the database of their own customers. Ask yourself exactly what they have in common, then look for these features in a new database mailing list. Start searching for a new mailing list based on your target audience perfect. Find a list that best suits the characteristics identified for their own customers. If accurate this mailing list is not available, see how close you can get them to buy business mail list of more perfect - and test mail and in smaller numbers. Measuring and monitoring the response. Direct mail today can be very precise objectives due to the precision of the mailing list data available. While you can specify a mailing list, you can probably find a list perfectly tailored to your specifications. The more you qualify the names on your mailing list, which identifies the tight perfect segments mailing list, the response, and lower advertising spending will be wasted in your direct mail campaign. The higher your response, the better your chances of success and profit. Your selection of a direct mailing list has more to do with its success or failure of any single item in the mail. Before any mail, calculate what percentage of response is necessary to break even, and see if it is realistic. If it’s more than 2%, better rethink mail. The accuracy of the target for direct advertising makes the most efficient, cost-efficient ways in the market, if your audience is defined up front and match the list of direct mail audience. The delivery of direct mail depends on accurate and recent experience of the list. Improved quality of the lists, latest e-mail have a much better delivery rates. A list of the poor can mean up to 20% or 30% of standard mail (bulk rate) will not be delivered. 10% will be delivered, but do not know who. Of that 20% to 30%, some of their direct mail pieces will be returned to you, beaten beyond recognition by the postal service, and certainly has no value. Some parts reach their destination, but to the wrong address. Other pieces of mail only lose, and nobody really knows where they went. Instead, when you buy a list of recent, accurate, direct mail, the delivery can be as high as a whopping 95% - 97%! Some of the best percentages of direct delivery of e-mail lists is in the list of magazine publisher subscribers of its magazine. Review mailing lists have some of the highest rates available delivery. For good reason: subscriber lists are, of course, very targeted to their readers of the annual review qualified. Publishers pay for returns: that their mailing lists have high rates of delivery capacity as publishers are very direct with your name and address corrections. Most journal editors to rent its mailing list of offers that do not compete (as more than similar journals). If you see a magazine that looks set to be a good target for your direct mail campaign, call the publisher of magazines and ask if your subscriber mailing list is for rent. Most of the larger publications will offer its list through a broker of mailing list, so it refers to that firm. 1. Journal editors Mailing Lists More than 10,000 magazines published in the U.S.. It is very likely that you can get a subscription to the mailing list of subscribers goes directly to buyers perfectly targeted. If you’re not sure what the magazines have the best mail list to reach your target market, there are some user-friendly magazine found in the reference section of most libraries. (They are online, too - but they are by subscription only and pretty face!) You can read the profile of the magazine and see if your audience would be a good email list so that you offer for their products. Top Directories Directory of Bacon magazines Magazines and newspaper standard Oxbridge Communications Directory. If you can not find the exact magazine subscriber target full willing to buy-your-product you’re looking at one of these directories, the publication does not exist. You can find every industry and every single magazine that is sent to the industry - in less than 10 minutes in these powerful directories. As a seller on exercise, which practically live in these directories. 2. Traders Catalog Direct Marketing Mailing List Catalog houses earn a good portion of their income from the sale of your list. Call the catalog home phone number and ask for its corporate business office, then ask your sales deals mailing list. Almost all homes sell catalog mailing lists - is a great benefit center which can represent up to 20% of their income. Catalogs can be found in the directory of mail order catalogs Editorial Grey (www.greyhouse.com) This guide is an impressive publication and the best resource in the catalog industry. In the description of each catalog and write, given the number of catalogs mailed and the name of the agent in charge of sales of the list. This is the first of two articles on mailing lists. In the second part of this article, we will discuss the next 9 places to buy direct mail list.